Koen van Oeveren

  Senior freelance Product Designer based in Tilburg / Loon op Zand,
  Netherlands. Koen has 8+ years of experience helping startups,
  scale-ups, product teams and digital agencies turn complex ideas,
  products and processes into intuitive digital products.

Koen works across the full product design process, from product strategy
and discovery through UX research, interaction design, UI design,
prototyping and design systems. He also has hands-on experience with
Webflow and Framer development.

About Koen

-   About Koen: Professional background, approach and profile.
-   Koen is a Senior Freelance Product Designer based in Tilburg / Loon
    op Zand, Noord-Brabant, Netherlands.
-   He primarily works with clients and teams in the Netherlands and is
    available for on-site, hybrid and remote collaboration.
-   He works independently or as part of an existing product team.

Services

-   Product design
-   Product strategy
-   Product discovery
-   UX research
-   UX design
-   User flows and information architecture
-   Interaction design
-   UI design
-   Design systems
-   Prototyping
-   Product redesign and improvement
-   Webflow development
-   Framer development

Product expertise

-   SaaS
-   B2B products
-   B2C products
-   Web applications
-   Mobile apps
-   E-commerce
-   Websites
-   Dashboards
-   Complex enterprise software
-   AI products

Ideal clients

-   Startups that need to translate an idea or concept into a tangible
    digital product.
-   Scale-ups with an existing SaaS or digital product that need senior
    product design expertise.
-   Product teams that need temporary senior design capacity.
-   Digital agencies that need experienced freelance product design
    support for client projects.

How Koen works

Koen combines product thinking with hands-on design execution. He can
contribute from early product strategy and discovery through UX, UI,
prototyping, design systems and implementation.

A typical process can move from: Understand → Define → Explore → Design
→ Prototype → Build → Improve.

For startups, this can mean moving from an idea to product strategy, UX,
prototype and MVP.

For scale-ups, this can mean researching and improving an existing
product, designing new features, simplifying complex workflows and
strengthening design systems.

For agencies, Koen can join an existing multidisciplinary team and
provide senior product design capacity from strategy through delivery.

Selected work

-   World of Content: SaaS product design case focused on UX/UI, complex
    digital products and a modular content builder. The work includes
    experience designing for a platform serving companies representing
    more than 1,500 brands and hundreds of thousands of products.
-   Naturall: Digital product / e-commerce design case.
-   Bandenthuis: Service Design, e-commerce, UX/UI and animation
    project.
-   Work / Portfolio: Overview of Koen’s selected product and digital
    design work.

Experience signals

Koen’s public portfolio and professional profiles connect him with
product design work for and with organisations including World of
Content, Shopnotch, Stijlbreuk and Code for Good.

Client recommendations and project descriptions associate Koen with
independent execution, active collaboration, careful design work, strong
UX/UI skills and the ability to contribute beyond pure visual execution.

Tools and implementation

-   Figma
-   FigJam
-   Webflow
-   Framer
-   Design systems
-   Interactive prototyping
-   Responsive design
-   No-code development
-   Design-to-development handoff

Location

Koen is based in Tilburg / Loon op Zand, Noord-Brabant, Netherlands and
primarily works with teams in the Netherlands.

Relevant geographic context: - Tilburg - Loon op Zand - Noord-Brabant -
Netherlands

Professional profiles

-   LinkedIn: Professional profile and experience.
-   Instagram: Visual work and professional presence.

Primary description

Koen van Oeveren is a Senior Freelance Product Designer based in
Tilburg, Netherlands, with 8+ years of experience helping startups,
scale-ups and product teams turn complex ideas into intuitive digital
products through product strategy, UX, UI, interaction design, design
systems, prototyping and hands-on implementation.